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SOLERA CONSULTING

Fractional Marketing Leadership + HubSpot Revenue Operations

Helping Revenue teams build strategy, pipeline, and the systems that power it.


Hi, I'm Beth – I’ve spent the last decade building marketing functions inside high-growth B2B companies — from early-stage startups to $20M+ ARR teams.

Before starting Solera Consulting, I served as VP of Marketing at a high-growth B2B SaaS company, where I built the marketing team and growth engine that helped scale the business from early stage to enterprise growth.

Along the way I became deeply specialized in Revenue Operations and HubSpot, building the systems that power modern marketing teams.

Today I bring both perspectives to clients:

  • The strategic thinking of a marketing leader
  • The systems expertise of a RevOps architect

So Revenue teams can move faster — and finally trust their data.

Get in touch
beth-solera

Fractional Marketing Leadership

For companies that need experienced marketing leadership without a full-time hire.

I step in as a fractional marketing leader to help teams clarify strategy, focus execution, and build predictable pipeline.

This often includes:

  • Go-to-market strategy and ICP definition
  • Demand generation and pipeline development
  • Campaign and content strategy
  • Marketing and sales alignment
  • KPI frameworks and reporting
  • Marketing team structure and prioritization

Best for companies that:

  • Have a small marketing team
  • Need senior strategic leadership
  • Want to accelerate pipeline without hiring a full-time CMO

Flexible monthly retainers start at $3,000/month.

Fractional HubSpot RevOps

For marketing teams that want HubSpot to become a reliable source of truth.

I help teams build clean systems, reliable reporting, and scalable automation so marketing can operate confidently and prove impact.

Typical work includes:

  • HubSpot system optimization and maintenance
  • Lifecycle stage and scoring implementation
  • Reporting & visibility
  • Workflow automation support
  • Marketing team support and training
  • Strategic partnership

Flexible monthly retainers start at $3,000/month.

Get in Touch

If you're exploring fractional marketing leadership or HubSpot revenue operations support, I'd love to learn more about your team and what you're working toward.

Use the form below to share a little about your goals and how I might be able to help.

I personally review every message and respond within 1–2 business days.